7 out of 10 doctors in private clinics prefer accredited providers
7 out of 10 doctors in private clinics prefer accredited disinfectant suppliers
7 out of 10 doctors and decision-makers in Romanian clinics consider supplier certification or accreditation to be the most important aspect in the purchasing decision-making process, according to the study The Professional Disinfectant Market in Romania in 2023, conducted by Klintensiv® and MKOR.
The study highlights a concern for cleanliness and hygiene, with an emphasis on the importance of the quality of surface and instrument disinfection in clinics across Romania.
According to the study, the primary use of disinfectants is for surfaces, purchased for this purpose by 8 out of 10 institutions. Furthermore, 73% of the institutions that participated in the study purchased products for instrument disinfection, and 64% for skin disinfection.
Patient examination rooms are the most frequently disinfected areas, followed by waiting areas, then medical instruments and equipment, and restrooms.
More than three-quarters of all those responsible for purchasing medical-grade disinfectants consult online sources when it comes to gathering information about these products. Regardless of the brand purchased, the Ministry of Health website or the manufacturer's website represent the primary sources of information when it comes to medical-grade disinfectants.
Previous experience and trust in the supplier are also important factors.
Decision-makers include medical specialists, procurement managers, those who place online orders, or congress attendees.
During the last purchase, expenditures for various types of disinfectants for instruments, equipment, surfaces, or skin varied between 328 RON and 691 RON.
When it comes to medical-grade disinfectant products, Klintensiv® stands out as the first brand that comes to mind for procurement managers. Furthermore, Klintensiv® has an aided brand awareness of 57%, ranking first as the best-known disinfectant brand on the market in the private medical environment.
Klintensiv® is the only manufacturer in Romania that develops products intended for the disinfection of class A cleanroom surfaces, specifically in burn units (the products are sterilized via 0.2-micron filtration and Gamma irradiation).
"Our vision is to offer our clients, through innovation and the constant improvement of products and work processes, a wide range of products and solutions. We take pride in the fact that we are a brand created and developed in Romania, which does not compromise on quality and which always comes to meet the needs of its customers. At the same time, we are pleased that we are the first choice in the medical field when it comes to disinfectants, these being the first products we launched," declared Cristian Stanciu, General Manager of Klintensiv®.
"Together with Klintensiv®, we collected and analyzed market data for a customized study with a dual purpose: understanding the consumer behavior in the medical field regarding the purchase of disinfectants, as well as analyzing brand awareness (brand tracking).
As a market research agency, we are happy to observe that more and more companies in Romania understand the value of data for business development. It is remarkable when intuition and vision are validated by market figures, with Klintensiv® being the best-known and most used disinfectant brand on the market in the private medical environment," declared Cori Cimpoca, founder and CEO of MKOR.
Study Methodology
In November 2023, MKOR conducted a computer-assisted telephone interview (CATI) survey for the Klintensiv brand, using a sample of 107 private clinics in the cities of Bucharest, Constanța, Timișoara, Iași, Craiova, Cluj-Napoca, and Brașov. We targeted individuals responsible for purchasing professional-grade disinfectants in private clinics and hospitals.
This survey allowed for the exploration of purchasing and consumption trends on the market, providing statistically relevant information in relation to the total number of clinics in the private medical sector.
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About Klintensiv®
Klintensiv® is a company specialized in the research and manufacturing of medical-grade disinfectants and professional cleaning products, becoming over the years a trusted supplier for both private companies and public institutions, as well as for domestic consumers. With a strong orientation toward the public and private medical sector, the company provides health professionals with a complex portfolio of biocidal products intended for cleaning, disinfection, and chemical sterilization processes for skin, surfaces, microaeroflora, instruments, and medical devices – while complying with the most rigorous European standards for production quality and marketed products, paying special attention to the safety of their use.
About MKOR:
MKOR is an innovative market research agency that combines practical business experience, MBA-level know-how, and expertise to better understand the analysis and research needs of its partners. MKOR provides AI-based solutions that allow companies to automate their data collection process and continuously measure customer satisfaction.
In its activity, the market research agency covers all types of research and offers increased flexibility to its clients, with the goal of delivering the most detailed market insights.
Press materials:
https://drive.google.com/drive/folders/16a_z-7DY8ockMaL2jwBykDHLjASqE-N0
