Consumer expectations regarding disinfectants for home use as well as for institutions. Main points of confusion between
The current context has increased the demand for professional cleaning, sanitizing, and disinfecting products. At the same time, new legislative regulations, which impose stricter rules in the HoReCa industry, have led manufacturers and suppliers in the disinfectant and cleaning solutions industry to adapt their ranges and offers, taking into account the needs, specifics, and budget ceilings of consumers.
According to WHO recommendations, it is mandatory for the hospitality industry that all accommodation units use approved products and equipment and comply with the recommendations and regulations imposed by the authorities. Lately, the highest demand in the HoReCa industry has been for cleaning and disinfecting products, as all operators want to ensure the safety and protection of their customers and employees.
At first glance, it doesn't seem difficult, as sanitizing and disinfecting solutions were used in the past as well, but the Coronavirus epidemic has imposed different rules. The efficiency of disinfectants is confirmed by their authorization from the Ministry of Health and the National Commission for Biocidal Products, which attests to the product's effectiveness in eliminating viruses and bacteria. Regarding our product portfolio, our company has been selling a range of biocides for professional use since 2011. In addition to specific solutions, we have noted that demand in the last year has also shifted towards dispensers, pocket-sized containers, and solutions for surfaces and floors.
On the other hand, confusion regarding products arises from the product names, as well as the quality of the substances used in their production. One of the main points of confusion stems from the differences between virucidal products and sanitizers. There are products regulated by authorities that attest to their effectiveness in eliminating viruses/bacteria or fungal spores, in the case of virucidal products, and products that only clean but do not destroy viruses, in the case of sanitizing products. Therefore, we recommend purchasing only products approved by the Ministry of Health, which have the authorization displayed on the label, along with specific pictograms warning about toxicity and flammability.
In the hospitality industry, the most important requirement from customers is compliance with the recommendations and regulations imposed by the authorities, followed by cost optimization and transparency, delivery flexibility, and various additional requests.
Through our partners as well as our suppliers, Klintensiv has prioritized the production of cleaning products and disinfectants for hands and surfaces, created specifically for both domestic and professional use. All products are made in Romania, in our factory in Bragadiru, Ilfov county, and are tested and authorized both in the country and in specialized laboratories abroad. Klintensiv is the only manufacturer that tests all product batches at the National Research and Development Institute for Chemistry and Petrochemistry, thus offering an extra guarantee regarding product quality and consistency in providing compliant products. These are available on the market at a fair and, at the same time, competitive price-to-quality ratio.
The Klintensiv portfolio includes many ranges divided by product category and quantity, and the most requested range is the disinfectant range. Klintensiv disinfectants are available for sale on the company's website by accessing https://klintensiv.ro/
For the current year, the company will focus on innovation in the category, increasing retail visibility, and consolidating its leading position in supplying disinfectants for hospitals and institutions in Romania.
